Terms of Service

Last Updated: July 4, 2025

These Terms of Service ("Terms") govern your access to and use of the Wizard Reply websites located at https://wizardreply.com and https://app.wizardreply.com (collectively, the "Service"). Wizard Reply LLC ("Wizard Reply," "we," "our," or "us") provides the Service subject to these Terms and our Privacy Policy.

Non‑Affiliation Notice

Wizard Reply is an independent software provider not affiliated with, endorsed by, or sponsored by Google LLC or the Google Business Profile ("GBP") program.


1. Eligibility & Account Security

You must be 18 years or older and either (a) the verified owner of a GBP location or (b) an authorized representative acting on the owner’s behalf.

You agree to keep your Google and Wizard Reply credentials confidential and to notify us immediately at security@wizardreply.com of any unauthorized access. You are responsible for all activity that occurs under your account.


2. Service Description

  1. The Service connects to your GBP locations via 3‑legged Google OAuth 2.0 using your Google Cloud project or, at your option, one provided by Wizard Reply.
  2. The Service retrieves reviews, generates draft replies via OpenAI LLM APIs, and only posts a reply after you click “Post Reply” or after you have enabled the per‑location “Auto‑Post” toggle (constituting your prior express consent).
  3. The Service may expose additional GBP endpoints—e.g., business‑hours editing and insights dashboards—to satisfy Google’s minimum‑feature policies.

3. Subscriptions & Billing

Plan Component & Policy:

  • Billing cycle: Monthly in advance via Stripe.
  • Included replies: As displayed at sign‑up.
  • Price changes: 30 days’ e‑mail notice.
  • Upgrades / downgrades: Effective at next billing cycle.
  • Cancellation: You may cancel any time from Settings → Billing; access continues until the end of the paid term.
  • Failed payments: May result in suspension; data retained 30 days before deletion.


4. User Content & AI Output

Ownership. You retain all rights in the review text, instructions, and other content you provide ("User Content").

Licence to Wizard Reply. You grant us a worldwide, non‑exclusive, royalty‑free licence to process User Content solely to operate and improve the Service.

AI Output Disclaimer. AI‑generated replies may contain errors or bias. You are responsible for reviewing each draft for accuracy, legal compliance, and adherence to Google policies before publishing.


5. Acceptable Use & Platform Policies

You agree not to:

  • Post defamatory, harassing, hateful, or otherwise unlawful content.
  • Violate Google’s Business Profile APIs policies or any third‑party terms.
  • Reverse‑engineer, scrape, or overload Wizard Reply systems.
  • Provide indirect API access to third parties through your account unless each party uses its own Google Cloud project, as required by policy.


6. Data Protection & Retention

Security. We use TLS 1.3 encryption in transit, AES‑256 at rest, and least‑privilege service roles.

Retention. Cached review content is stored ≤ 30 days. OAuth tokens are deleted within 30 days after you disconnect or revoke access. Billing records are kept for 7 years.


7. Disclaimers; Limitation of Liability

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WIZARD REPLY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) US $100 OR (B) THE FEES PAID BY YOU DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.


8. Suspension & Termination

We may suspend or terminate your account if you:

  • Fail to pay amounts due.
  • Breach these Terms.
  • Violate applicable law or platform policies.
  • Create material risk to Wizard Reply or its users.

Upon termination, your licence to use the Service ceases immediately.


9. Intellectual Property

Wizard Reply™ and all related logos, brand elements, software code, and documentation are and remain the exclusive property of Wizard Reply LLC. Subject to your compliance with these Terms, we grant you a revocable, non‑exclusive, non‑transferable, limited licence to access and use the Service.



10. Modifications to the Service or Terms

We may update the Service or these Terms from time to time. We will provide at least 30 days’ notice of material changes via e‑mail or in‑app banner. Continued use after the effective date constitutes acceptance.


11. Governing Law; Venue; Dispute Resolution

These Terms are governed by the laws of the State of Illinois, USA, without regard to its conflict‑of‑law provisions.

Any dispute arising under these Terms will be resolved exclusively in the state or federal courts located in Cook County, Illinois. You and Wizard Reply consent to personal jurisdiction and waive any objection based on forum non conveniens.


12. Export & Sanctions Compliance

You agree to comply with all applicable U.S. export laws and economic sanctions. You represent you are not located in, or a resident of, a country subject to U.S. embargo or on any U.S. sanctions list.



13. Force Majeure

Wizard Reply will not be liable for delay or failure to perform resulting from causes outside its reasonable control, including acts of God, natural disasters, terrorism, labour disputes, or internet outages.


14. Contact

Wizard Reply LLC

123 Main Street, Chicago, IL 60600 USA

E‑mail: support@wizardreply.com


Copyright © 2025 Wizard Reply. All Rights Reserved.

**Wizard Reply is not affiliated with Google